Skip to content
Let's talk

Pricing

What a custom website, app or SaaS costs.

Three product lines (web, mobile and SaaS), each with its own levels. For every level we publish the starting price and exactly what it covers, plus what's contracted separately. The final figure comes from measuring the scope and that happens before the quote.

Line 01

Web development

Fast by design: the site is compiled in full before it goes live, so what reaches the browser is already built. No plugins to update every week and no server to break into. Built to rank and to turn visitors into quote requests. The code is yours.

  1. Presence

    From €1,800

    Level 1

    That price covers up to 8 main pages.

    • Always included

      • Custom design built on your brand
      • Forms with bot protection and event-based analytics
      • Technical SEO, structured data, sitemap and llms.txt
      • Legal pages and deployment
      • Documentation and handover

    • Contracted separately

    What drives the price up: how much content there is. The eight pages are covered; what pushes the price up is writing copy from scratch, producing photos, or building tables and comparisons.

  2. Lead generation

    From €4,500

    Level 2 · includes level 1

    That price covers up to 16 main pages.

    What drives the price up: how many services and industries need covering and how much of that content has to be written from scratch.

What the web line includes →

Line 02

Mobile

An app always needs a server behind it, but it doesn't have to come from us. It can be a product we built, your own, or neither, in which case the backend is added as an extra, with its own price.

  1. Cross-platform app

    From €6,000

    One codebase for iOS and Android

    That price covers up to 6 screens, published on both stores.

    • Always included

      • An iOS and Android app built from a single codebase
      • Account sign-in, against whichever backend applies
      • Push notifications
      • Publishing on both stores, under your name
      • Store listings and handover documentation

    • Contracted separately

      Not included in this price

      • Features that need specific hardware

    What drives the price up: the number of screens and whether it uses the camera, location or in-app payments.

    The stores change their rules every year and every OS release can break something, so an app needs maintenance. It's a separate contract and it's optional.

The app needs a server. It can come from three places:

  1. 1

    On a product we built

    There's already a SaaS we built. The app reuses its API.

  2. 2

    With the backend as an extra

    There's no server yet, so it's contracted alongside the app, with its own price. It includes what the app needs and nothing more: API, accounts and push notifications.

  3. 3

    On your backend

    You already have systems and the app connects to them. We need access and the documentation for the API we'll be working with.

What the mobile line includes →

Line 03

SaaS and product

Built in phases. Each phase is closed before the next one starts, and each one is quoted when the previous one closes, once you know what's inside.

  1. Product design

    From €3,500

    Phase 1

    That price covers modeling a product, all the way to a firm quote for the MVP.

    • Always included

      • Architecture and data model
      • Clickable prototype of the flows
      • Phased plan with delivery windows
      • Firm quote for the MVP

    What drives the price up: how complex the domain is and how many flows need modeling.

    No production code is written here: that's phase 2.

    Deducted from the MVP if you go ahead within 60 days.

  2. MVP in production

    From €36,000

    Phase 2 · includes phase 1

    That price covers the core flows (sign-up, sign-in and roles) plus two basic business flows end to end, with two roles, self-service sign-up and no billing. What counts as a flow

    • Always included

      • The two basic business flows agreed in the design, working with real users
      • Self-service sign-up: customers get in and start using it without anyone walking them through it
      • Multiple organizations on one platform, with their data kept apart
      • Accounts, roles and permissions
      • Admin panel and notifications
      • Backups verified with a real restore
      • Repository and infrastructure in your name

    • Not included in this price

      • Marketing content and user acquisition: that's the web line
      • Complex business flows: they're scoped in the design phase and billed separately

    What drives the price up: how many business flows there are, how complex they are and how many roles need covering. A complex flow isn't part of the starting price: it's quoted separately.

    The MVP doesn't include billing. It's there to prove customers use it; subscriptions and billing are built in phase 3.

  3. Product v1

    On request

    Phase 3 · includes phases 1 and 2

    • Always included

      • The complete modules
      • Reports and exports
      • Multiple languages
      • Performance and scaling

    What drives the price up: how many modules the usage data calls for and what volume it has to handle.

    There's deliberately no published price. This phase is quoted when the previous one closes, once real usage has shown which modules are needed: any figure given before that would be made up, so nobody should give you one.

What the product line includes →

Add-ons

What's contracted separately.

We don't publish a maximum price, because a ceiling would suggest that figure buys everything. Instead, this is what gets added to the base price. They can be taken individually or together, at the start or later on, and each one says which levels it applies to.

None of them shows a figure here and that's deliberate: what an add-on costs depends on the size of the site. A new language on twelve pages doesn't cost the same as on twenty-four. The price goes in the proposal, fixed.

Additional pages

Each main page beyond those covered by the level's price, with the same design and build. Add as many as you need without changing level, because levels differ in features.

Search engine strategy

Keyword research, copy written around what people actually search for, and tracking of which pages bring in enquiries.

Already included in Lead generation

Newsletter and subscriber list

A sign-up form on your pages and blog, with the list hosted on an email platform in your name: double opt-in, one-click unsubscribe and send templates ready to go, so you just write and hit send. The platform charges its own monthly fee based on subscribers, in your name.

Available from Lead generation

More languages

Every page in its own language version, declared as such to search engines: a full site per language.

Brand and interface design

A logo and identity, or interface and user experience design (UX/UI), screen by screen, before anything gets built. It's done with specialists and what comes out of it is what gets built. A brand from scratch doesn't cost the same as adapting the one you have, and three screens don't cost the same as thirty.

Backend

This is where the server starts

The app's server, when there isn't one: an API, accounts with mobile sessions, device registration for push notifications and a minimal admin panel, with the infrastructure and repository in your name. The starting price is for a basic backend, the kind an app with a handful of features needs; from there it goes up with what it has to do under the hood.

In the proposal, each one comes with a fixed price and they can be taken individually or together, at the start or later on.

Ongoing evolution

The people who built it keep it alive. It's contracted separately from the build and it's your call: an annual contract. Hours you don't use in a month don't roll over.

Web

  • €190/month

    Monitoring with an alert if the site goes down, updates, security patches and a quarterly report.

  • €390/month

    Everything above, plus one hour a month for small changes (a piece of copy, a price) and a monthly report.

  • €590/month

    Everything above, plus two pieces of content a month and conversion improvements based on what the analytics show.

Product

  • €390/month

    Monitoring of the service and its errors, security patches, a response within 48 business hours to any incident, and a monthly report.

  • €890/month

    Everything above, plus four hours a month for improvements that don't warrant a project, an 8-hour response and a quarterly architecture review.

  • €1,600/month

    Everything above, plus ten hours a month, a 4-hour response, after-hours on-call and uptime targets agreed in writing.

How billing works

Payment terms, agreed before any work starts.

All five are written into the proposal and aren't renegotiated mid-project.

On signingDuringOn delivery

Payment 50 / 30 / 20 in three installments and never 100% at the end: the risk stays shared between both sides for the whole project.

  • Fixed price for a fixed scope If the work takes more than expected, the overrun is on us. What opens a new quote is a change of scope and that's flagged before it's done.
  • Third-party costs, separate Cloud, licenses, app stores and APIs are billed separately or under an agreed cap. They're not hidden inside the price, and there's no markup on them.
  • The code is yours once paid in full The repository and infrastructure are in your name from day one. Ownership transfers once the project has been paid in full.
  • The technical call is free Half an hour to see what the project needs, in what order and roughly where it starts. No cost and no commitment.

Questions that always come up

Why not just use no-code?

If you need to validate the idea this month, go for it. No-code has three ceilings: the per-user cost climbs right when the product starts working, there's no code you can take with you, and if an investor audits the product, being built on no-code lowers its value.

Who owns the code?

You do, once it's paid in full. The repository and infrastructure are in your name from day one: if you want to move it to another team, there's nothing to untangle.

What if the project runs over?

The price is fixed for a fixed scope, so a delay doesn't cost you money. What leads to a new quote is a change of scope and that's flagged before it's done.